Open an account

Online investing

You have two options when you choose to invest online with U.S. Bancorp Investments, investing online with guidance or investing on your own.

Invest online with guidance

Log in to apply for Automated Investor

Often called a robo-advisor, our smart technology invests your money for you based on your goals, and rebalances your account automatically. Automated Investor is one of the most competitive values in the industry with an annual advisory fee of 0.24% of invested assets. (With a minimum investment of $5,000, that’s $12 per year.)1

Exclusively for U.S. Bancorp customers, log in to apply for your account today or call 866-758-8655.

Log in to apply

More about Automated Investor

Invest on your own

Start trading

For do-it-yourself investors, customize your investment strategy with a U.S. Bancorp Investments Self-Directed Brokerage Account. Low standard fee of $4.95 trades for stocks and Exchange Traded Funds (ETFs).2

Open a self-directed account:

Apply for self-directed brokerage

Plus! Get 100 free online trades3 a year with a self-directed brokerage account enrolled in paperless document delivery and a U.S. Bank Gold? Checking Package4 or U.S. Bank Platinum? Checking Package.4 Checking accounts are offered by our affiliate U.S. Bank.

Open a self-directed IRA

Open a U.S. Bancorp Investments self-directed IRA, or roll over your 401(k), 403(b) or other retirement account.

Open a self-directed IRA:

Traditional IRA

Roth IRA


Learn more about retirement account types

Other accounts


Other accounts